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Brno, Česká republika

This record is not filled by the magazine’s editor.
A poppier view of literature and culture, intentionally turning a blind eye to interest groups and genres, it had the ambition of a successful book publisher to build a media conglomerate of a magazine, web page, literary competition and a radio and TV programme not from subsidies but in a market-driven, appealing yet non-exclusive principle (web modifications by the number of visits, self-promotion and advertising). It was booed off the stage first by the cultural community and finally even by the editorial staff. With a print run of a thousand copies the publisher and later editor-in-chief Martin Pluháček managed to bring together stars of Czech high culture, on glossy paper and in a strongly visual context, placing back to back poems by Ivan Wernisch, the gibing of Michal Viewegh, photographs by Bohdan Holomíček, a study by M. C. Putna on homosexuality in Czech literature, essays about Truman Capote, Adolf Loos or Andy Kaufman, interviews with Courtney Love and Czech members of parliament, visit to a domina and a short story by Woody Allen. However, descriptions such as “cultural Playboy” and “literary Cosmopolitan” were not meant as a compliment and as is stated in the last issue, which was dedicated to its own catastrophe, Pluháček lost two million crowns on the ten volumes.

Years: 1999 – 2000

Number of issues: 10

Publisher: Ipetrov

Editors-in-chief: Martin Pluháček

Photos: Bohdan Holomíček

last updated 21/6/10